Vegan (most products are vegan) & Cruelty Free Ingredients! Know what that means? We do no animal testing. We harm no animals in the making of our amazing products. So, they'll bring out the animal lover & the feminist in you.
Why do we use what we use?
Because we care. We really do. Here's a list of our main ingredients we use and why we've chosen these, over other ingredients. Keep in mind, NONE of our products have any preservatives in them. Know why? Because the founder, Jennifer Donnelly, is allergic to preservatives. That's how Mad Mimsy began. Jennifer got tired of having to constantly see her dermatologist about the hives ever growing on her skin from the preservatives in lotions, make up, hair products, nail products, basically EVERYTHING.
Shea Butter: This sh#t is the BOMB for moisture enriching amazingness, reducing inflammation and soothing irritated dry skin. Why? Well, it’s full of natural vitamins and fatty acids which are both good for moisturizing your skin. Shea butter has been found to reduce inflammation in studies (do your own research though). But wait, there’s more! It also aids in the skin’s natural collagen production, protects, and nourishes the skin. Basically, this shit is good shit! The BEST sh#t. Like the most amazing sh#t EVER. Nobody can make sh#t like this!
Cocoa Butter: This stuff is awesome. It creates a barrier between your skin and the environment - protecting your skin while nourishing and moisturizing. It’s been widely recommended for skin conditions such as eczema and dermatitis, as well as for prevention of stretch marks. We use deodorized cocoa butter so that you don’t smell like a giant chocolate bar all day. Because... well, because we care.
Sweet Almond Oil: This is the superbomb of skin care. Naturally rich in Vitamin A and E. This stuff helps keep your skin soft, supple, and young looking. Cougar my a$$! I’m a kitten!
Avocado Oil: More good sh#t for your skin! Avocado Oil helps your body create stronger cells. It is rich in vitamin E, potassium, and lecithin. These are the main skin-feeding nutrients and easily absorbed through your skin. Can we all say “super nutrient”?
Beeswax: Beeswax, like shea butter, forms a protective barrier between your skin and the environment. Because of this, it helps lock moisture in your skin. In addition to making your skin feel better it’s an awesome source of vitamin A, further rejuvenating your skin. Besides, we all know bees are the sh#t. Support mama earth’s workers!
Olive Oil: This stuff is a powerhouse of antioxidants and vitamin E. It also absorbs deep in your skin and is great for exfoliation. Repair and restore is the motto of this staple in my products. It's not just for cooking, and has been used in skin care for centuries.
Coconut Oil: Another one rich in vitamin E. It also has some anti-fungal properties. All this in addition to keeping your skin moisturized and ready for life. Bring it on world!
Multani Mitti: This is basically miracle powder from the middle of the earth, it's a powder form of clay made from volcanic ash. Yes, you read that right. This powder is rich in minerals including magnesium, quartz, silica, iron, calcium, calcite and dolomite. It’s also oil-absorbing and cleansing with antiseptic properties making it a huge benefit for use in facial products. It can help reduce scars, helps in prevention of acne, removes whiteheads and blackheads.. Basically, in scientific terms, this is the most amazing sh#t for your face.
Sea Salt: Sea salt is rich in minerals, including (duh) sodium, magnesium, calcium, potassium, iron, zinc, and iodine. Every one of these is essential for your health! These salts nourish your skin while you soak and scrub. So, you’ll emerge from your bath refreshed, renewed and completely ready to kick some a$$.
Epsom Salts: Soaking in epsom salts can relieve muscle tension, inflammation, and joint pain. It can also help equalize fluid retention in the cells in your body. You need this sh#t in your life!